ASCENDANTS MEDIA GROUP
Connect | Create | Change
Sport + Entertainment Media House
ASCENDANTS MEDIA GROUP
Ascendants Media Group (AMG) strives to be Africa’s most accomplished Sports and Entertainment media house. It has carved out a unique space in content creation; media rights consultancy, commercialisation & talent management.
In this digital age driven by innovation, creativity and smart-thinking, we have ensured that we are aligned with the times and are constantly pushing the boundaries to get not only the best broadcasting expertise but too, deliver a unique audience experience. The cultural and international value of Sports and Entertainment has skyrocketed, making these two genres, cornerstones of worldwide treasures in every broadcasting industry.
Sport + Entertainment Media House
Our Idea
At AMG, we are inspired to turn potential into action. We work hard to ensure that we not only spot the gaps but find innovative solutions that fill those gaps. We create and maximise the full value of our clients’ investment through an integrated strategic plan and customised solutions, which respond to our client’s objectives, enhances their customers’ experience and brand uniqueness. The output is uniquely designed, compelling and on the cutting edge of the latest trends to trigger viewer response and engagement.
Sustainable Delivery Ecosystem
Ascendants Value Proposition
1
AMG unique value propositon offers a distinctive sport-tainment content agregation and distribution ecosytem anchored by the latest tech, trends and first hand data powered by the fans – For the fans By the fans
2
While AMG offers the buiding blocks TALENT | CONTENT| GAMING & OWNED EVENTS | PLATFORMS, fans will be the main drivers of this ecosystem
3
Our promise of delivery will be to be the most connected and responsive platform that offers the best, most accessible, cost effective world class superior content using the latest digital tech infrastructure
Talent
Attraction of the best sportscasters and entertainment leads and influencers. Management, representation, coaching + mentorship
Content
Champion afrocentric, curated stories through commisioned, commercially funded, co production mechanisms
Gaming + Owned
Events
Create a gaming platform and events with fans determining their ultimate prize and experiences
Platforms
Build a rhobust IPTV audio visual & engagement (AVE) platform, to create equal opportunites and access for ALL
Chief Ascendant
The Team
Marcia Mahlalela
Co Founder & Managing Director
Marcia is an accomplished executive with more than 15 years of broadcasting and media experience. She has both the strategic and operational experience that she acquired and applied across a varied number of sport and media houses.
In the last decade, she’s produced a series television shows, project managed some of the major sports events in SA and played a pivotal role in negotiating and acquiring some of the key rights: including Olympic Games, FIFA World Cup and the recent EPL FTA deal with Kwese Sport, in South Africa.
- Broadcast + media Strategy
- Creative Team Leadership
- Media rights acquistions & management
- Events commercialisation + value creation
Marcia Mahlalela
Co Founder & Managing Director
Marcia is an accomplished executive with more than 15 years of broadcasting and media experience. She has both the strategic and operational experience that she acquired and applied across a varied number of sport and media houses.
In the last decade, she’s produced a series television shows, project managed some of the major sports events in SA and played a pivotal role in negotiating and acquiring some of the key rights: including Olympic Games, FIFA World Cup and the recent EPL FTA deal with Kwese Sport, in South Africa.
Get In Touch
+27 83 289 4289
marcia@ascendants.co.za